The Pricing Seminar

Are you ready to start getting paid what you’re worth?

Coming Soon

We’ll keep you posted by email.
50+ videos • 100 days
money-back guarantee • peer discussion

Hey Jonathan -- I really appreciate *everything* you put into TPS! Besides all the structural nuts and bolts stuff, my biggest takeaway has been to rethink "design" and realize what I really offer is a way to boost conversion with clarity. It's often tough to see outside the "trenches" so this feels huge. Thanks so much!

—Barb Shimasaki

The Experience

You can read all the books about San Francisco, and you still won’t understand what it feels like to hang off the side of a packed trolley rattling through the cool evening air.

You can read all the books about performing, and you still won’t understand what it feels like to step up to a mic in front of a packed house.

You can read all the books about parenting, and you still won’t understand what it feels like to hear the soft breathing of your toddler asleep in your lap.

Knowledge is valuable. But there’s a big gap between knowledge and understanding.

You bridge the gap with experience.

A good book about how to create a successful business is valuable, but it will only give you knowledge. If you want to achieve understanding, you need an experience. I built The Pricing Seminar to give you that experience.

The Pricing Seminar is designed to change the way you think about packaging and selling your expertise. It is not a DIY class, it is an interactive workshop where you will learn by doing. As a group, we walk through the process of conceiving, researching, designing, marketing, pricing, and selling a service to clients who are anxious to buy.

Hey Jonathan! I had an aha-moment this morning reading thoughtful replies to my #warmup-03 posting. From these replies, TPS went from "an intellectual exercise that I'll check in on and learn some things from, like a podcast" to "Oh. This is about MY BUSINESS. This can have real effects." I'm excited to be in the group, and looking forward to growing and learning together.

—Sam Potasznik

The Program

Stop billing, start pricing.

50+ video lessons • 24/7 peer discussion • 100 days of content

The content for TPS breaks more or less evenly into five categories: positioning, products, publishing, proposals, and pricing.

Following is a categorized list of the concepts and topics that you can expect to learn about in the seminar.






The Pricing Seminar has shown me tangible steps to implement a value-based pricing strategy and, specifically, lesson 46 was a milestone moment. I learned a powerful method for pricing projects at three levels based on the clients perspective of value. I am already changing the way I present my proposals and I’m excited about putting this into practice. Thank you Jonathan!

—Vincent Dickie

The Details

Who is The Pricing Seminar for?

The Pricing Seminar is for designers, developers, copywriters, coaches, consultants, photographers, illustrators, musicians, lawyers, accountants, architects, therapists, counselors, and other professionals whose business is based on trading time for money.

What is The Pricing Seminar?

The Pricing Seminar is an online learning experience designed to teach you how to package, price, market, and sell your expertise. It is not a DIY video course that you are expected to go through on your own.

It is a series of more than 50 short, focused video lessons released every other day for 100 days. You can watch each lesson in about five minutes. At the end of each, I'll prompt you with an exercise. Not a homework assignment, per se, but something to test or try or research or think about.

Then, you jump into the Slack channel for the lesson and discuss your findings with me and the other participants to help each other internalize the concept of the lesson.

Where does TPS take place?

The Pricing Seminar takes place in a private Slack room that has been structured and customized to maximize engagement with the material and the community. You can easily watch the videos and participate in the discussion from anywhere using your phone, tablet, or laptop/desktop.

When is The Pricing Seminar?

The next session of TPS begins on Jun 10th, but there will be some welcome, warm-up, and optional lesson videos released prior to the start date. Once the session is in progress, you can go at your own pace. The experience is designed to keep you from falling behind, but it's fine if you don't keep up. The content will be available for an additional 100 days after the last video is posted.

Why should I consider TPS?

The Pricing Seminar is not for everyone, but it might be for you.

You should consider TPS if you are sick of being a slave to the clock. If you are sick of arguing about hours entries. If you are sick of blown estimates and fighting to get invoices paid.

It’s for people who are tired of being micromanaged. For people who are tired of being undercut by amateurs. For people who think that Upwork and 99Designs and Fiverr are destroying the industry.

It’s for people who are itching to do their best work. For people who are ready to operate in their genius zone. For people who want to have a bigger impact in the world.

And it’s for people who want to get paid fairly for their expertise.

More questions?

Great! There are more answers on the FAQ page.

I was hesitant to sign up for TPS at first because I thought I had heard it all on Jonathan Stark's 'Ditching Hourly' and 'The Business of Authority' podcasts. As it turns out, not only was I wrong, I was amazed at the level of information and personal experience that Jonathan shared throughout the course.

What I learned from The Pricing Seminar is that "pricing" is only ONE component of developing and executing a strategy as a solo consultant. Each of the 50+ video lessons are short (under 10 minutes) and packed with the information to guide you through the process.

The feature I liked the most was the ability to interact (via Slack) with other participants and help each other refine ideas into actions.

For me, the benefits of The Pricing Seminar are the 'go at your own pace', the interaction with other professionals in the course, and the actionable nature of each of the lessons.

As a participant in the inaugural session of The Pricing Seminar, it helped me develop and action the path forward for my business. If you're a solo consultant, or trying to figure out how to shape your own path, I highly recommend The Pricing Seminar.

—Michael Ryan

Selected Lessons

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